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Campaign in a Box
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Campaign in a Box - Plan Descriptions
CAMPAIGN CONSULTING SERVICES The Cincinnatus difference Campaign Plan (CD)
Everyone needs a roadmap and plan to execute their campaign effectively. We provide that roadmap—and we back it up with the assistance and advice you need! · Campaign Message and Strategy
Using research to produce a message and strategy tailored to the specific campaign. · Budget and Fundraising Plan
Money is the mother’s milk of politics; as such, a detailed budget and fundraising plan is instrumental to the success of the campaign. How many yard signs do you need? How many ads? How much will you have available for grassroots, etc. · Grassroots Recruiting and Use Plan
How will you utilize the grassroots? Is a 72-hour plan good for you, or do you need more grassroots capability further out? All these questions are answered in conjunction with Anystreet.org, the grassroots service provider. · Old and New Media Plan
Facebook, Twitter, Radio, TV, Newspaper? All are complex equations that if used improperly will be more detrimental to your campaign than if you had simply abstained. Using your resources, we will develop a plan for both new and old media to get your message out and get the electoral results you demand. · GOTV
Getting out the vote is the most important part of your campaign. This is what will determine the outcome. Your campaign needs the right tools and the right strategy. We map that out for you! · Campaign Calendar A list of deadlines and things that your campaign needs to be aware of going forward.
Press Release Templates (CD)
A template press release format for use by your campaign to send out to old and new media. Phone Script Templates (CD)
Multiple phone script templates for use in your phone banks: Voter ID, GOTV, and messaging scripts. Radio and TV Script Templates (CD)
Various 30/60 second ad generic templates for use during your campaign. Need help producing a high quality personalized ad? We can also help with that. Email Service Templates (CD)
Templates for various emails you may want to send to your volunteers and prospective supporters. We can help with personalized email services as well. Campaign Best Practices Manual
A comprehensive manual on the best practices of the day regarding media, grassroots, strategy, messaging, etc. Never be out of the loop and always know the best way to move forward. The plan is regularly updated, and you will get the updates as they come during the course of the campaign. MGOS Certification
The MGOS Method™ is a patent pending grassroots operational method that utilizes the creation of a comprehensive grassroots operational structure to successfully organize a grassroots operation. MGOS™ has been utilized on several campaigns and organizations to include the Republican National Committee. Your campaign gets this certification which lets your volunteers know that they are volunteering for a campaign that gets it and will utilize their skills to the best of your abilities.
Enhanced and Premium users also get the following special services: District Analysis
Population and electoral analysis of the district in which the campaign is taking place. Electoral Research
Voting trends for the district in past elections. Candidate and Opposition Information
Information and research on the opposition candidate and campaign, including in-depth analysis of the effect on the campaign plan. District Voter Information (CD)
A list/database of all the voters in your district, including all available information from your Secretary of State. Issue Orientation Premiere issue training that helps the candidate summarize their issues in a succinct and palatable manner, making for better interviews, effective townhalls, and memorable voter contacts.
ACTIVIST AND GRASSROOTS VOLUNTEER SERVICES
The StreetSmarts™ package
The foregoing is a description of the service, direct from AnyStreet.org:
AnyStreet is a national organization with a local focus. We are developing teams of conservative activists in local communities across the country. We train them in canvassing, electioneering, and other activist operations using our state-of-the-art, 120-page StreetSmarts™ activism manual. We provide them the leadership they need to get active and stay effective on a wide array of conservative causes. And we can do the same for your campaign! It's all about reaching the right people. The bottom line on getting elected is this: you need to reach the voters in your area. Sure, the more conservatives who know you and support you, the better off you are . . . but on Election Day, it's your constituents who are going to vote you into office. Reaching them is essential—they need to know your name, know your face, and know why you're better than the other candidate. To make that happen, you need a great team of volunteer activists.
As soon as you open your campaign-in-a-box, AnyStreet gets straight to business. We contact our activists and introduce them to you and your candidacy. We begin the process of helping to build a team in your area, and we immediately begin recruiting to expand that team. We add in the volunteers your campaign has developed, and we consult on the development of a volunteer leadership structure. Using our training and leadership system, we help turn them into a well-honed team of activists—trained on how to get candidates like you elected, and focused on doing so in exactly the areas where you need it the most. Throughout the campaign, AnyStreet will continue to recruit and your campaign will attract more volunteers. Working together, we incorporate them all into the team, and we provide them with ongoing training, consultation, and leadership guidance—all the way through Election Day! As a candidate, you need to be free to meet your constituents, raise lots of money, and shake lots of hands. The rest of it . . . you leave to us!
StreetSmarts™ BootCamp The StreetSmarts™ manual is the most complete of its kind. Faithfully applied, the system really is one-stop-shopping for the creation of a complete activist system in any area . . . but a little consultation with its creators couldn’t hurt! With tens of thousands of campaigns across the country, it’s hard to give that kind of attention to every campaign. However, for purchasers of the enhanced or premium packages, both the President and the National Director of AnyStreet will work directly with your team in a series of conference calls designed to help you get the most out of your volunteers and the StreetSmarts™ system. * AnyStreet is the nation’s first MGOS-certified activist organization.
WEBSITE SERVICES The easiest website you’ll ever have! For most campaigns, a website is an essential piece of equipment. With our service, having a website is fast and easy. We’ll build you a custom website that meets the needs of your campaign at a price that is often less than half that of the competition. Because some campaigns have already developed websites by the time they find out about us, we don’t include it as a stock part of any package. Instead, we offer this as an à la carte service, with a great low price for purchasers of any of our packages.
See à la carte section for more information.
PROMOTIONAL MERCHANDISE Campaign apparel and textile merchandise
For purchasers of any package, we will waive setup costs for orders over 100 items and both setup and design costs for orders over 250 items. Free embroidered polo or sweatshirt! Our gift to the candidate!
For any campaign that buys an enhanced or premium package, we will provide a complimentary polo shirt or sweatshirt for the candidate, nicely embroidered with your candidate’s name, his/her office, and an American Flag. Pricing, descriptions, etc. Every campaign needs tees! Some campaigns need a lot of other items too, and we’ve got it all. For a full description of all our apparel and textile merchandise, see the à la carte section.
Marketing merchandise Bumpers and buttons starter pack
Premium members will get complementary design services for your bumper stickers, magnets, and campaign buttons. Pricing, descriptions, etc. For a full description of all our apparel and textile merchandise, see the à la carte section. Signage (Yard signs, rally signs, zip-banners, etc.) Ask a candidate what he or she believes is the single most-important piece of promotional material, and nine times out of ten, yard signs will be the answer. And for good reason—as highly as media moguls and talking heads like to think of themselves and their influence, most voters are far more interested in what their neighbors think.
Free artwork!
For purchasers of any package, we will waive artwork design costs for orders over 100 items.
Signage starter pack If you purchase an enhanced package, you get 50 free yard signs with your campaign design, logo, and message. Premium purchasers get 100!
And for both starter packs, design is also absolutely FREE! Pricing, descriptions, etc. For a full description of all our signage products, see the à la carte section.
Literature and direct mail Messaging, fundraising, recruiting, and outreach all have one thing in common—they all need a vehicle to get out there and do their thing!
Direct mail services
You’ve got a message; we can send it! See the à la carte section for more information.
Campaign literature You need your literature to look good, and we can make that happen! · Enhanced package purchases come with a discount on design costs: only $20. · For premium purchasers, design is FREE! · For purchasers of any package, design costs are waived for over 500 items.
· Premium users will enjoy FREE DELIVERY to their headquarters anywhere in the U.S.
See the à la carte section for more information.
Postcard starter pack When it comes to campaign literature, postcard mailers are one of the most effective and least expensive solutions—and an absolute must-have for any campaign of any size. · Enhanced plan: 500 2-sided, full-color cards
· Premium plan: 1000 2-sided, full-color cards Business card starter bonus If you’ve ever run for office before, you know you need them, and you know you have to give them out like candy. Purchasers of the enhanced or premium package get 1000 business cards FREE! Tutorials For purchasers of the enhanced or premium package . . . Phone bank setup tutorial kit
Call canvassing has been an important piece of campaigning almost since the invention of the phone. Using this short, informative tutorial package, we’ll show you how to set-up the infrastructure you need for this vital piece of your campaign, whether you need just a few volunteers or a professional call center. Social networking tutorial kit
In the 2008 elections, the left used the Internet and social media to saturate the public with its message. For most races, having the right social networking strategy is vital. Sometimes, it can even mean the two or three point difference that gets you into office. Using this helpful tutorial, we’ll walk you through the process of setting up presences in the Facebook, Twitter, YouTube, Flicker, and other networking and bookmarking environments. New! Looking for more help? One of our partners will provide setup services for all your social networking presences . . . and more! (Sold separately; ask for more info.)
À LA CARTE SERVICES
Website services
Whether you are a small campaign or a large campaign . . . whether you need a lot of complex functionalities or just a basic site, we can make it happen for you. Contact us (info@cincinnatusconsulting.com), tell us what you need, and we’ll put together a quote for you.
Website setup For a lot of campaigns, time is of the essence. In order to help out, we offer an initial content setup service. As soon as your site is up and running, you can give us content you would like input on the site and we’ll put it up for you! Then we’ll turn over the keys to you, with a fully editable, custom-built website to carry you through to election day.
· Basic or à la carte: $120 · Enhanced: $45 · Premium: FREE! Promotional Merchandise Campaign apparel and textile merchandise
Seeing a candidate’s name on a t-shirt or hat is a powerful sign of that candidate’s support, and studies have shown that voters like to be on the winning team! Using our state of the art equipment, we can provide a broad range of merchandise, all customized with the candidate’s name, logo, and message. These products include, but are not limited to . . . · t-shirts, golf shirts, and polos · sweatshirts and hoodies · caps and visors · totes, blankets, umbrellas, and more!
Design support.
In addition to the customization of the merchandise, we offer creative and artistic support—we’ll help you come up with and finalize your designs!
T-shirts: The Campaign Classic. For most campaigns, the campaign t-shirt is standard equipment. So, we have created special pricing and discounts on campaign t-shirts for all CIB customers. Discounts: · Setup charges are waived for orders over 100 shirts. · Setup and artwork charges are waived for orders of over 250 shirts. Pricing:
The best around! T-shirts: We will make your t-shirts look exactly the way you want them to. We can use any kind of shirt with any design you choose. The table below has assumed a 100% cotton shirt with a message on the front of the shirt:
Plus Shipping and $1 handling per order More merchandise . . .
When it comes to apparel, we’ve done the work for you. We’ve shopped around to find you the best apparel at great low prices. In addition to the t-shirt pricing above, you can get . . . · Sweatshirts decorated with your design starting at $8.00 · Polos decorated with your design starting at $12.00 · Hoodies, Hats, Jackets, Totes, and Bags … all priced to move your message!
· And much more . . . In the world of apparel and textile merchandise, there are so many choices and so many possibilities that it can be confusing, so we’ve made it easy for you. Just drop us a line at info@cincinnatusconsulting.com and tell us what you’re looking for. We’ll work with you to get the right product and the right quantities for your needs — all at a terrific price! Promotional merchandise (Bumper stickers, magnets, and buttons)
Getting the message out there! Campaign buttons, bumper stickers, and magnets get your name out and show that your campaign is really on the move. Discount pricing for bumper stickers and magnets starting at . . .
Plus Shipping and $1 handling per order
Discount pricing for 2.25-inch circular campaign buttons starting at . . .
Plus Shipping and $1 handling per order
(Yard signs, rally signs, zip-banners, etc.) Yard signs: The first thing every campaign needs Pricing info Great pricing on the standard 24” x 18” 4mm corrugated signs:
***Yard Sign Holders – Any Quantity, $00.75 Each!***
For info on other signage products—we can do whatever you need—drop us a line at info@cincinnatusconsulting.com. Discounts: · Design charges are waived for orders over 100 items. · Free delivery (anywhere in the U.S.) for premium package purchasers Literature and direct mail
There’s no getting around it, and there’s no getting by without it. Every campaign needs literature, and nearly every campaign has to mail it somewhere. We’ll take the hassle out of it, and we’ll do it at great prices! Campaign literature
Pricing info There are a lot of different kinds of literature, and we can do ‘em all. Here’s a quick list of a few. Note that these are some of the nicer offerings: full-color, double-sided printing, UV-resistant gloss or semi-gloss coatings on both sides, etc. We can also provide more basic products at even lower prices! Contact us at info@cincinnatusconsulting.com for more info.
Discounts: · Design charges are waived for orders over 500 items. · Free delivery (anywhere in the U.S.) for premium package purchasers
Direct mail services
SPECIAL À LA CARTE SERVICES
$400 for remote training An 8-hour session that includes issue orientation, media training, grassroots training, and MGOS training for the staff. (Prices do not include travel.) Discounts: · Basic: 25% off one eight-hour session · Enhanced: 50% off one eight-hour session · Premium: One eight-hour session free!
Wish you had someone to help you navigate the path to victory? No problem! We have trained professionals who will help you on the ground for pennies of what the competition can offer. Discounts: · Basic: 5% off with package purchase · Enhanced: 10% with package purchase · Premium: 15% with package purchase
Campaign commercial production (radio)
Script development: $90 Radio commercials are a powerful electoral tool! With our state-of-the-art recording facilities, production expertise, and talented male and female voice-over experts, we can create 30- and 60-second ads for your campaign. We’ll develop your script and produce and record a radio ready commercial that can be used on any radio station. Discounts: · Premium users: Free commercial script/ad copy with production purchase
And four great new services we've just added . . . Campaign commercial production (television) Fundraising services Online phone banking services Web advertisement production
For sales, inquiries, and general information, contact us at info@cincinnatusconsulting.com.
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